Advertising to kids, not adults, drives sugary cereal sales

By Maria Godoy

Published January 31, 2025 at 6:31 AM EST

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.

Maria Godoy

Maria Godoy is a senior science and health editor and correspondent with NPR 瓜神app. Her reporting can be heard across NPR's news shows and podcasts. She is also one of the hosts of NPR's Life Kit.

See stories by Maria Godoy

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