A veteran-owned local manufacturer of men's jeans is celebrating its 75th anniversary in Zebulon, N.C.
are in stores nationwide, like and . Its name draws inspiration from the U.S. Marines who earned the nickname 鈥渄evil dog鈥� during World War I.
鈥淎nything that we can do to kind of pay tribute to North Carolina, 鈥� every one of our leatherette patches that are on the back of our Devil-Dog jeans proudly says Zebulon, North Carolina,鈥� said Jeffrey Rosenstock, one of the co-owners of the company. 鈥淲e're hoping that millions of people will be wearing our jeans and they'll have Zebulon, North Carolina and say, 'What's this all about?'鈥�
Devil-Dog Dungarees later re-launched its brand in 2019 as a men's denim and lifestyle company that now sells T-shirts, pants and shorts.
鈥淲e really wanted to pay tribute when we relaunched the brand by naming all of our washes based on different cities throughout the Carolinas,鈥� Rosenstock said.
Some of the cities that are named for their washes 鈥� or color 鈥� of the jeans include Clayton, Boone, and Durham.
The company also supports the non-profit , which provides services to disabled veterans. Each pair of Devil-Dog jeans comes with a dog tag to spread awareness about the Wounded Warrior Project. Devil-Dog Dungarees has donated over $125,000 to the non-profit.
As part of its 75th anniversary, the neon sign at its Zebulon factory will be restored at a private ceremony on June 8.
