Last year鈥檚 holiday season was ho-hum in many ways.
Because of COVID-19 and the pandemic, there were not as many Christmas parties. And that means there was not as much work for Santa Claus.
But that鈥檚 changed this year, especially for Black Santas.
A couple of weeks ago in downtown Durham, next to the Durham Bull, the parents of five-month-old Theo Arango were making all kinds of faces and gestures. They wanted the baby to smile for his first picture with Fabian Williams aka 鈥淒iamond Star鈥� Santa Claus. It was a cute scene.
And then all of a sudden, a man blurted out, 鈥淭hank you Black Santa!鈥�
It was Theo鈥檚 father, Manny Arango. Arango, who is Black, says his enthusiasm is not new. He has always sought out Black Santas, and wanted his son to have the same experience.
鈥淚nterestingly enough, when I was a kid, I begged my parents to find a Black Santa, and it took them weeks,鈥� Arango said. 鈥淚t was a very difficult thing to do. I was born in 1987; this was the 90s.鈥�
Arango says his parents went to several malls looking for a Black Santa. But he didn鈥檛 have to search hard for his son.
鈥淪o when we found out there were pictures with Black Santa, we were like ah, this is amazing,鈥� Arango said.
Santa events like this are amazing 鈥� and possible 鈥攂ecause of people like Stafford Braxton, the CEO of 鈥淪antas Just Like Me,鈥� out of Huntersville, North Carolina 鈥� just outside of Charlotte.
鈥淭he Black Santa experience where you can add a little color to your Christmas,鈥� said Braxton.
Braxton is often seen wearing a baseball cap and sweatshirt bearing the name of his company. For almost ten years, he has been searching for authentic Santas that look like him 鈥� a Black man, with a great personality, and with a natural, white beard.
His quest started at Crabtree Valley Mall in Raleigh, taking pictures for a white Santa.
鈥淎nd as I was working, people would keep asking, when were we going to have a Black Santa? And I would jokingly say, you know, 'They ain鈥檛 gonna let ya鈥檒l have no Black Santa up in here!'" Braxton says. 鈥淟ittle did I know, I was being prophetic.鈥�
Today, there are six Black Santas who work with 鈥淪antas Just Like Me.鈥� Braxton says business is great. He just wrapped up his first event in Virginia, at the Neiman Marcus department store in McLean. He says it was the store鈥檚 first Black Santa. They had to add an extra day because of demand.
Braxton says he knows he is on to something.
鈥淲hen you have a woman that鈥檚 72, 73-years-old that comes to you with tears in her eyes, saying this is the first time she鈥檚 ever seen a Black Santa in person, boy you鈥檙e talking about warming the cockles of your heart,鈥� Braxton said. 鈥淚t made me realize I was in the right place at the right time, doing the right thing.鈥�
Helen Kruskamp of Durham and her sons Bennett and David Bowling, raced to see Diamond Star Santa. Kruskamp says she thinks her boys have seen a Santa Claus one other time, for a first Christmas photo. Now the boys are ages 10 and 6 and she didn鈥檛 want them to miss seeing a Black Santa.
鈥淎nd I thought it was so cool to have Santas that are representative and happy to bring my kids鈥� said Kruskamp, who is already planning on bringing her sons next year. 鈥淲e don鈥檛 usually go to see Santa, this is a little out of our normal holiday routine. This seemed like such a special event, we didn鈥檛 want to miss it.鈥�
Kruskamp says she wants to raise kids who are people of the world with other people of the world.
鈥淚 would think like, generally a white person raising white kids, I want them to have that exposure and understand they鈥檙e not the only people around and that Santa can come in all different forms,鈥� Kruskamp said.
Families of several races and cultures lined up to see Santa that day. Three-year-old Penelope Ziefle is white. She had a short meeting with 鈥淒iamond Star Santa,鈥� but then made her parents bring her back for a deeper, more personal conversation. Penelope wanted her toy to have a Mommy and Daddy.
鈥淪he needs a little Mommy and Daddy? Oh my goodness," Diamond Star Santa told her. "This is such a wonderful thing, that you can care. And that鈥檚 good for your heart."
In a soft voice and then a clear voice, Penelope said, 鈥淚 love you, Santa, Merry Christmas.鈥�
鈥淭hank you very much," Diamond Star Santa said. "Can we get a high five on that!鈥�
Perhaps the color of Santa Claus only matters to adults.
