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North Carolina A&T professor’s TikTok unintentionally launched ‘HillmanTok’

tiktok.com/@afamstudies

North Carolina Agricultural and Technical State University professor Leah Barlow didn’t set out to inspire a free, online set of lectures and lessons called “HillmanTok,” after the fictional HBCU in the 1980s TV show “A Different World.”

But the TikTok video she posted on January 20, 2025 for the 35 students in her Intro to African American Studies class ended up reaching millions and sparked the community effort.

Barlow talks with Due South's Leoneda Inge about why HillmanTok has resonated for so many in this moment.

Guest

Leah Barlow, liberal studies professor at North Carolina Agricultural and Technical State University

Leoneda Inge is the co-host of app's "Due South." Leoneda has been a radio journalist for more than 30 years, spending most of her career at app as the Race and Southern Culture reporter. Leoneda’s work includes stories of race, slavery, memory and monuments. She has won "Gracie" awards, an Alfred I. duPont Award and several awards from the Radio, Television, Digital app Association (RTDNA). In 2017, Leoneda was named "Journalist of Distinction" by the National Association of Black Journalists.
Rachel McCarthy is a producer for "Due South." She previously worked at app as a producer for "The Story with Dick Gordon." More recently, Rachel was podcast managing editor at Capitol Broadcasting Company where she developed narrative series and edited a daily podcast. She also worked at "The Double Shift" podcast as supervising producer. Rachel learned about audio storytelling at the Salt Institute for Documentary Studies. Prior to working in audio journalism, she was a research assistant at the Aspen Institute in Washington, DC.