The advent of the internet forced many industries to adjust, and newspapers were no exception. To deal with new competition and the changing face of advertising, community papers are reaching across platforms. A new book, "" (The University of North Carolina Press/2014) seeks to assist local papers in that transition.
Host Frank Stasio talks with Penelope Muse Abernathy, Knight Chair in Journalism and Digital Media Economics at the University of North Carolina at Chapel Hill.